Trend Intelligence, Reimagined.

Stylumia plays a central role in how we structure our assortment planning across brands. We use it extensively to validate range direction, extract high-confidence signals, and sharpen buyer briefs. This ensures that assortment decisions are not driven by intuition alone, but supported by external demand intelligence. Its impact is most visible in how we align cross-functional teams and build more cohesive, commercially viable assortments across our portfolio.

Stylumia has materially improved how we plan and scale our assortments. By grounding decisions in actual customer adoption signals, we’ve seen a clear uplift in hit rate and rate of sale across new launches. More importantly, it has given us the confidence to place deeper bets on winning styles, rather than spreading inventory thinly across options. This shift has brought both clarity and consistency to our assortment strategy, enabling us to scale what works with far greater precision.

Stylumia has enabled us to translate external data into actionable assortment decisions, significantly improving the relevance of our selection. One of the most valuable aspects is its ability to capture regional demand nuances. This allows us to build assortments that are not just trend-aligned, but contextually relevant to different customer cohorts — something that traditional global benchmarks often fail to capture. The result is a more localized, demand-aligned assortment strategy that performs consistently across diverse markets.

"Innovation emerges from asking the right questions. While we've long analyzed our internal sales data, the breakthrough came when we partnered with Stylumia to access broader market insights. Unlike traditional trend forecasting that relies on editorial curation, Orbix shows us authentic consumer adoption patterns from actual market behavior. This external intelligence enables us to ask deeper, more strategic questions about our business direction. The platform's unique ability to predict what consumers will actually buy across diverse markets has become instrumental in guiding our product development decisions."